Always Looking To The Future
What distinguishes a successful insightful vision from a bad one is your ability to look to the future and draw a path to achieve your objectives and goals. At WiseGeeX not only we have to do that for our agency, but for all our clients that put their trust and believe in us to be visionaries and to set objectives and goals for their business growth and sustainability for the long-term which means the unknown future, and to be able to put them on the right track of success in an industry that changes every day, each morning while stumbling upon the tech news you’ll find at least a new tool(s), a new approach to do a task more efficiently, a new game changer product, a new strategy to manage your projects more effectively, most probably a new JS library (web developers will relate), etc…
Throwing the dice?
As tech-oriented people fortunately for our clients we do not depend on luck, reading tarot cards, or just go blindly. Also in the opposite of many may think we do not depend on assumptions or predictions even the ones built on data-collection or statistics, as this approach may work with some industries that depend on fixed criteria or particular events, our work depends on our deep and comprehensive focus on big transformations that interconnect between the technology, the society, the economy, and corporate sector. So at WiseGeeX, we’ve set our own way to be always looking to the future in a way that matches this complex measurement.
How Do We Look To The Future
Who will be a better example for us to follow than the IFTF (Institute for the Future) which as they define themselves: “Institute for the Future is the world’s leading futures organization. For over 50 years, businesses, governments, and social impact organizations have depended upon IFTF global forecasts, custom research, and foresight training to navigate complex change and develop world-ready strategies. IFTF methodologies and toolsets yield coherent views of transformative possibilities across all sectors that together support a more sustainable future.”
So we took their main methodology into looking at the future and we implemented it in our way and adapted it to our clients’ best interests and results.
1. No Predictions
Predictions mainly rely on the big waves happening in the industry in general, which if you thought about them they are just on the surface changes that come and go, on which you can never build a strong vision that a business’s growth and thriving is relying on it, we would rather look at the tide that causes these disturbing waves that are just one sign for the tide, in other words, we focus on the reasons, not the symptoms.
2. Find Signals
Think about the signals as anything that grabs your attention, that makes you ask why is this happening? A signal is anything that makes you want to dig in and say: "Why? What is causing this situation? Actually, you can say that signals are the future happening now, this can be a new tool, workflow, approach or anything that you point your finger on and say this will change a lot of things, and from there you can start building basic insights about what will happen in the future in an objective way.
3. Learning History Helps You Understands The Future
We do not have data about the future, but we do have the past, and you’ll be amazed when you see how much we have repeated history again, all the debates and the thing said when the printing was introduced to the world, is pretty much the same when you hear the debates about the rise of the Internet and the revolution of information, so as much as you know about the past as much you’ll be knowing about the future.
4. Discover Patterns
Now, you have collected signals and you moved predictions away, now put these signals in the context of your knowledge about the past and you’ll find that you spot the patterns of the change coming, now in a world where information is not exclusive only to big corporations, news outlets, etc.. It's in the hand of each individual you’ll find new ways you can see from now a clear pattern that a lot of things that were only structured by corporates and governments are now socio-structured. Spotting the patterns of change makes you ready for the future, makes you more flexible and adaptable to any upcoming changes.
Looking to the future is not an individualistic process, it’s done by collaboration between different experiences and views in different domains and sectors, where each individual can look to the future from his perspective. To engage in communities, surround yourself with insightful people from different views and backgrounds to have a wider look to the future.
For Our Clients
We care about your future, as ours depends on it, to be on the level of your trust we’re looking to the future, not in a way of prediction, we’ve developed a collaborative process that requires connecting the past to the future, think deeper about the complex inter-connectivity, discovering patterns and most importantly being always flexible and adaptable for new changes, embrace the changes as soon as we see it’s signals and build our vision upon studying all of this carefully while always following new trends and technologies to be always on the leading edge.